| With over 20 years of market research experience, Jim Joseph created Joseph Research, LLC. Mr. Joseph’s research repertoire includes qualitative and quantitative methodologies, both domestic and multinational. As a RIVA trained focus group moderator, Mr. Joseph has moderated thousands of focus groups and in-depth interviews. His experience includes brand research, market segmentation, new product and concept tests, and pricing studies, among many others.
The majority of Mr. Joseph’s research experience has been in the Pharmaceutical/Healthcare and IT industries, however, he has notable experience in CPG, Automotive and other industries.
Prior to starting Joseph Research, Mr. Joseph had Vice President level positions at TNS, Phoenix Marketing International and Attitude Measurement Corporation. At each of these companies he utilized his qualitative and quantitative expertise.
Mr. Joseph holds a B.S. degree in Marketing from West Chester University of Pennsylvania. |
